Main dating magazine

For many, online dating is a code for casual sex, not a path to love, marriage and babies.

Even in its original markets, Tinder has a reputation as a hook-up app for people who are interested in casual sex to connect with like-minded people.

“Swedish guys are very shy,” she observes, “even the Swedish girls have to approach the guys”.

So Yasmeen did what an estimated 50 million people around the world have already done. Like a vast majority of Kenyans, marriage remains one of the highest social priorities for Yasmeen, but the gap between “hi” and “I do” can be interminable, particularly in cities where traditional structures that signposted the path have fallen away.

Anthony agreed; “Online dating makes it easier to approach people, but you have to meet a genuine person.

A lot of the people you meet online aren’t genuine.” Users agreed that the limits of online dating in some ways reflected the issues that exist in the physical world.

Launched in 2012, Tinder has quickly outpaced rivals to establish itself as the most talked about, if not most used, dating site in the world. Users create a profile, usually linked to their Facebook account, using some basic information on their preferences and their location.

Similarly, an estimated 4 million Kenyans use Facebook, also mostly connecting through their phones.

Tinder’s global success rests on its platform – a geolocated app optimised for smartphones.

Users indicate their like or dislike of a profile by swiping right or left respectively, and the profile in question is either permanently removed from the person’s archives, or matched for conversation and ideally, a real life meeting.

en 27-year-old Yasmeen moved from Kenya to Sweden, she found it hard to meet people owing to the vast cultural differences between the two countries.

Whereas, in Kenya, dating was easy as men from within and without her friendship circle would constantly approach her and express interest, in Sweden, she found it impossible to breach the cultural divide.

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