Large adult website
The one notable exception is older adults: For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook.Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.Some 36% of Twitter users visit the site daily, but this actually represents a 10-point decrease from the 46% who did so in 2013.While the 13% of Linked In users who engage with the platform daily is unchanged from 2013, the proportion of users who use the site weekly or less often increased significantly—that is, more users log on less frequently.The adult industry saw the highest number of mobile users at 84% for the third straight year, followed by gambling at 80%, people and society at 68%, pets and animals at 65%, and food and drink at 64%. Arts and entertainment took the number one spot for the time on site, in terms of minutes, by industry with 7.89 minutes for mobile and 19.18 minutes for desktop.Of the 25 categories analyzed, shopping came in at No. Home and garden saw the lowest time on site at 2.34 minutes on mobile and 3.48 for desktop.Fully 70% engage with the site daily (and 45% do so several times a day), a significant increase from the 63% who did so in 2013.About half (49%) of Instagram users and 17% of Pinterest users engage with their respective platforms daily, although neither of these represent a significant change from 2013.
At the same time, significantly fewer adults use just one site — 28% compared with 36% last year.
The results in this report are based on American adults who use the internet.
Facebook continues to be the most popular social media site, but its membership saw little change from 2013.
Websites may gain more visitors from mobile devices, but overall time spent on websites by desktop devices still far surpasses mobile, at 11.52 minutes versus 5.95 minutes.
Mobile devices made up 42% of total time spent online, and bounce rates came in at 50%.