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Sites rarely know if the matches they recommend, whether based on analyses of members’ profiles, “compatibility algorithms,” or other data analytics, ever pan out into marriage, a satisfying relationship, or even a few dates.

The League considers the exchange of phone numbers a success, said CEO Amanda Bradford, MBA ’14.

And while many dating sites are high-quality businesses, few become large enough to lead to the coveted exit of a successful initial public offering or acquisition, said Yagan.

“This category has been really bad on the exit and liquidity side,” added Waldorf.

“Money is the barrier to show if a person’s serious or not,” said Kremen.

Some sites combine giving basic-level service free and charging for premium service.

“We’re for high achievers that are looking for high achievers,” she said.“You need mass,” said Gary Kremen, MBA ’89, founder of “Quality is important, but people don’t want to be in a place where there are no potential dates,” he said.“It takes a lot out of you as a business leader, takes a lot out of you building the right product, because it’s just so difficult when someone is literally getting less satisfied by the hour,” said Greg Waldorf, who earned his MBA from Stanford Graduate School of Business in 1994 and is former chief executive of dating site e Harmony.Waldorf was one of five Stanford GSB alumni who joined the panel discussion “The Business of Relationships” on Feb. Sponsored by Stanford GSB Alumni Association and moderated by Lauren Weinstein, a Stanford GSB lecturer who earned her JD from Stanford Law in 2010, the sold-out event drew about 150 attendees.

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