Dating website launch november 1

We looked at competitor designs, advertising, growth and more.We surveyed and focus grouped our community about their perception and usage of other online dating sites and apps. Check out our findings: team determined there truly was a hole in the market.For example, the Hinge app positions itself as an anti-Tinder for people looking for meaningful relationships and not just hookups.Hinge also tries to minimize the number of spammers, creepers, and fake accounts.We had to figure out what exactly about Hinge was broken.So we launched Hinge Labs, our first user-led research division to communicate directly with our community.A world where everyone swiped, but rarely connected.

Where romance had died and a detached indifference replaced it.There was no modern dating experience for people seeking real relationships.With clunky web based products like still incorporating screen names, and apps like Tinder letting everyone join regardless of intentions, we knew our community was craving a better, more relationship-oriented experience — and we believed we could deliver.Meet the new Hinge In November 2015, a team of 20 decided to take a successful mainstream product, rebuild it from the ground up and create something completely new.The below details how Hinge built a refuge from swipe culture for those looking to escape the dating apocalypse and find something real.

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